Brazil’s lucrative internet market is in Portuguese only
WiredLatinos found this great article about the Brazilian online market on TechCrunch. Great info, check it out!.
Web adoption is growing faster in Latin America than anywhere on the planet, according to comScore. Its audience grew 23% over the last year, and currently makes up 8% of the global Web population. That’s larger than the Middle-East and Africa’s Web audiences combined, and almost half of North America’s Web population.
But underneath those rosy top-line numbers, the Latin American Web market is a mess of contradictions and that has implications for Internet companies in both South and North America hoping to cash in on the growing market. We invited Web entrepreneur Bob Wolheim of SixPix Content on this week’s “Why Is This News” to discuss the reality of Web life on the ground.
Wolheim is a Brazilian, and no surprise he said that the simplest way to look at Latin America’s Internet market is to look at Brazil and countries-that-are-not-Brazil. The numbers back his patriotism up: While tiny Colombia had the largest percentage increase in Internet users—at a whopping 38%– the largest number of users were added in Brazil, with some six million new Web residents. Brazil has more than double the Internet users of Mexico and Argentina, and those Brazilian Internet users spend the most time online, at 26.4 hours per month.
Read entire article here.
Source: TechCrunch












